Google Testing Favicons in AdWords Ads

I was just conducting a few searches in Google this evening when I noticed that many of the AdWords ads were sporting tiny favicons.  Favicons are the website icons that normally dispaly in the browser tab when a page is loaded.  These website icons are being displayed, along the display URL in many AdWords ads.  

They’re definitely more eye-catching and draw more attention to the sponsored, AdWords section of the SERPs.  

I wonder if we’ll see these favicon website icons become standard in AdWords ads?  More importantly, what impact will these have on click through rate, or even better, Google’s bottom line ($$$)?

Interesting stuff!  Stay Tuned.//

 


4 responses so far, want to say something?

  1. Ikonok, favicon az AdWords hirdetések mellett | DuracellTomi Google blogja says:

    [...] bevont területek, országok köre: megjelentek faviconok angol keresések mellett is és az Egyesült Államok területér?l is hasonló [...]

  2. Liza says:

    The style of writing is quite familiar . Did you write guest posts for other blogs?

  3. Online Community says:

    A fantastic read….very literate and informative. Many thanks….where is your RSS button ?

  4. Steve says:

    Hi Liza,

    I haven’t done a whole lot of writing for other search marketing blogs, except for a few things here and there. Thanks for stopping by though!

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