Having worked in search advertising for a while now (and having spent $1M plus on AdWords, easily) i’d consider myself expert when it comes to search advertising and managing search campaigns.
Still, it’s refreshing to see Google’s own Hal Varian clearly explain the way the AdWords auction works. This is a great vid for people new to search advertising, and for veterans who need to re-remember that this is one giant, pretty basic, auction platform.
Definitely check the video out below or view the full post on the Inside AdWords blog here.
