Word on the street…. errr a few blogs like this one, is that Microsoft is creating a new and improved version of their Live search engine, which they might or might not be calling Bing.
Apparently, they’ve locked down the domain name already. So far, we say it’s no bing deal, until Microsoft proves us wrong. Here’s why:
They Need Way More Than a Rename to Takeover Search: They need a search engine that actually ’searches’ well, and last I checked, Live Search doesn’t work all that well, even after all these years. I can’t tell you how many times it still returns horrible results for my queries.
People like using products that work well, and Live doesn’t work super well yet. A rename won’t change this.
Microsoft brand association may be hard to shed: Word on the street is, there will be a huge ad blitz, something like $100million in ad buys used for advertising the new - Bing ? - search engine. Is this because they’re trying to lose the Microsoft association? I speculate that part of this is the reason for the rename, but I’m not sure they’ll be able to keep consumers from making the association. Microsoft is software and an OS to billions of people, not a search engine.
The name’s no good: Bing? Bing???! Come on guys. Just kidding. Guess ‘Blastmodo’ was already taken 
Giliordindy says:
FANTASTIC!
Apr 06, 2009, 8:06 pmbob e says:
Good name I think.
bing it baby
bing that thing
You have a great looking blog btw.
Apr 06, 2009, 6:57 pm