Comscore just released some numbers that point out something everyone expected: mobile internet use keeps growing. Rapidly. With more and more people owning smartphones and iPhones connected to faster networks (like 3G) mobile internet use just keeps on exploding. According to Comscore:
“Among the audience of 63.2 million people who accessed news and information on their mobile devices in January 2009, 22.4 million (35 percent) did so daily; more than double the size of the audience last year.”
This is exciting stuff not just becuase internet use on mobile devices keeps growing, or becuase more and more people are using the internet ‘daily’ on their mobile phones. It’s exciting because the perfect presentation model and perfect advertising models for mobile web use and mobile search haven’t shown their faces yet.
it will certainly be exciting to keep an eye on mobile and continue to think about it as a new, potentially extremely powerful medium for all advertisers, including search marketers.
