Blastmodo - A Blog about Search Engine Marketing

I’m interested in effective Email Marketing but it’s something I, to this day, have very little experience with (I’d like to change that soon).  I know where to send somebody if they need good email marketng services, but that’s about it.

Although i’m no email marketer, I do recieve “email marketing” in my personal email accounts, so i know what I think is effective and what probably is not.  Here’s a message to email marketers, a few things I think you should consider before sending your next email marketing message.  Here are two things (so far) that you should think about if you want your email marketing to be effective.  More to come as I learn more about email marketing!:

1). Stop Sending me a huge image email which I’ll have to ‘Download’ to view.  Send text, and keep it brief and engaging.

2). Make it relevant to the reciever!  Don’t you have data about me if I’m already a frequent shopper at your store?  Then why are you telling me about a sale on dresses when you should know damn well I’m a young man who buys dress shirts from you??! Mine your data (if time and budget allow) to deliver effective email marketing messages, messages that are relevant to your customers and potential customers.  (Clothing store Barneys is doing this very effectively right now).

That’s all I’ve got right now.  More to come on this topic I’m sure. Stay tuned.//